We are IZ

About Us

Hi, we’re Richard and Vicki Nelson. We purchased the historic Izee Ranch in Izee, Oregon, in 1993 with one goal—produce beef that will satisfy consumer demands and help support future generations. IZ Ranch is a labor of love, and our unique brand of family values and traditional ranching methods is something that we carry in our blood and are very proud of.

We are all products of those who came before us

We have spent the past 20 years restoring the land and property, and investing in the fundamentals to create a truly unique brand of cattle. We aren’t just any ranchers, with our unique experience in the agriculture industry—where we have spent our lives building a family business into a global research and production authority, Plant Sciences, Inc.—we are bringing that expertise in research science to the cattle industry.

“Since purchasing the ranch, we’ve been in the process of building a cow herd that represents the attributes that will produce calves with a high-quality carcass, fit consumer demand and sell at a price that will keep our family in this business. We source and age-verify all of our calves and sell them into natural programs, setting them up to capture premiums. Now, genomic technology enhances our vision, and the herd’s potential to succeed,” says Richard (Angus Beef Bulletin, Oct. 2011).

Utilizing our unique experience in plant breeding, we are using molecular marker technology to identify and nurture desirable beef characteristics. With the introduction of Pfizer’s HD 50K molecular marker analysis, we have been consistently producing calves that top 93-96% USDA Choice and Prime. Read more about our breeding programs in the Oct. 2011 Angus Beef Bulletin